Soccer fandom has traditionally been seen as an important part of
adolescent, generally male, identity making. In Post-Fandom and the
Millennial Blues , Steve Redhead shows how this tradition of youth
culture of fandom has been eroded in the last years of the twentieth
century by the more fleeting, style conscious allegiances inspired by
television, films and music. The clubs that young people follow are
determined by advertising and popular music; the games that they watch
are brought to them by the globalized culture of television, as in the
world cup staged in America; even their fears of so-called soccer
hooliganism are determined by media-engendered moral panics at a time
when the phenomenon itself seems to be dying away.
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